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Limiting Obesity

According to the World Health Organisation, worldwide obesity has nearly doubled since 1980.


In 2008, more than 1.4 billion adults, 20 and older, were overweight, and 65% of the world’s population live in countries where overweight and obesity kills more people than underweight. But happily, obesity is preventable. This is where outdoor fitness equipment and Body Boomers can play a role. 


 The fundamental cause of obesity and overweight is an energy imbalance between calories consumed and calories expended. Globally, there has been an increased intake of energy-dense foods that are high in fat ; and an increase in physical inactivity due to the increasingly sedentary nature of many forms of work, changing modes of transportation, and increasing urbanization.


 Overweight and obesity are largely preventable. Supportive environments and communities are fundamental in shaping people’s choices and in making healthier foods and regular physical activity the easiest choice (accessible, available and affordable), and therefore preventing obesity. At the individual level, people can limit energy intake from total fats and sugars ; increase consumption of fruit and vegetables, as well as legumes, whole grains and nuts ; engage in regular physical activity (60 minutes a day for children and 150 minutes per week for adults). But individual responsibility can only have its full effect where people have access to a healthy lifestyle. Therefore, at the societal level it is important, among other things, to make regular physical activity and healthier dietary choices available, affordable and easily accessible to all - especially the poorest individuals.


Body Boomers answer precisely to this need. They help to combat obesity and its side effects thanks to the fact that they are :

> for all ages ;

> for everyone even the more sedentary ;

> free !

With Body Boomers, there are no more financial obstacles nor excuses to not exercise. You can come as you are !


 For more facts on obesity, its causes and how to reduce it : http://www.who.int/mediacentre/factsheets/fs311/en/